Pelatihan Peningkatan Omset Pendapatan Industri Rumahan Nasi Krawu Di Kabupaten Gresik
DOI:
https://doi.org/10.31932/jpmk.v3i1.662Abstract
In the millennial era 4.0, the growth of the home industry is growing more rapidly with the development of information technology, thus making needs increase and create new business opportunities. One of the new business opportunities is the krawu rice business. Krawu rice is a typical food from Gresik Regency. The krawu rice home industry is a partner of a community service activity named Nasi Krawu Buk Tiban. The problem that occurs in the community service partners is the marketing of krawu rice that is still around the Nasi Krawu Buk Tiban environment and marketing through the internet media. The method used is to provide training in the form of online media marketing and social media assistance. The result of community service activities can increase krawu rice revenue turnover, can operate and promote krawu rice marketing through online media and social media.References
Indrawati, K. A. P., Sudiarta, N. I., & Suardana, W. I. (2017). Efektivitas Iklan Melalui Media Sosial Facebook Dan Instagram Sebagai Salah Satu Strategi Pemasaran Di Krisna Oleh-Oleh Khas Bali. Analisis Pariwisata, 17(2), 78–83. https://ojs.unud.ac.id/index.php/jap/article/view/36484
Kholidah, F. N. (2016). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Nasi Krawu Di Kota Gresik. Jurnal Pendidikan Tata Niaga (JPTN), 3(3), 1–10.
Kristanto, T., Rahmawati, D., Nurdin, A., Putro, F. W., Wicaksono, A. Y., Sholik, M., Metahelgia, Pratiwi, S. R., & Sholeh, L. (2019). Pelatihan Keterampilan Web Design Bagi Siswa SMK Negeri 1 Surabaya. Randang Tana : Jurnal Pengabdian Masyarakat, 2(2), 153–160.
Kristanto, T., Ratniarsih, I., Laksmiyanti, D. P. E., Sukarnaen, & Sabtalistia, Y. A. (2018). Pelatihan dan Penyuluhan Usaha Otak-Otak Ikan di Perumahan Dinas PT KAI Kota Surabaya. J-Dinamika: : Jurnal Pengabdian Masyarakat, 3(2), 176–179.
Kusdarini, E., & Yuwanto, S. H. (2018). Pendampingan UKM Produk Nasi Krawu dengan Perbaikan Proses Produksi dan Kemasan Produk untuk Meningkatkan Penjualan. Jurnal Pengabdian LPPM Untag Surabaya, 03(01), 79–83.
Wikipedia. (2019). Nasi Krawu.
