ANALISIS KEPUTUSAN PEMBELIAN PRODUK “LELONG” PADA MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS TANJUNGPURA

Authors

  • Nurhanida Nurhanida Universitas Tanjungpura
  • Witarsa Witarsa Universitas Tanjungpura
  • Jumardi Budiman Universitas Tanjungpura
  • Okianna Okianna Universitas Tanjungpura
  • Heni Kuswanti Universitas Tanjungpura

DOI:

https://doi.org/10.31932/jpe.v8i2.2538

Keywords:

Auction Products, Consumer Behavior, Clothes, Purchase Decision

Abstract

One of the products that students are interested in today is the products of imported used goods that are often referred to as "shell". The study is aimed at analyzing the purchasing decisions of retail products in FKIP University of Tanjungpura Economic Education Students. Research approach using qualitative and case study research methods. The data source used is the primary source. The sampling technique uses Purposive Sampling where samples are selected based on specific considerations. The informants of this study are students of economics education force 2019 - 2021 who have purchased clothing products at auction at least 3 times. Data collection techniques are interviews, literature, and observation. Data analysis methods include data reduction, data presentation, conclusion withdrawal. The results show that the basic aspects of consumer behavior are the cultural aspects due to foreign fashion; the social aspects are the products of clothing auctions presented by close relatives; the psychological aspects with a simple, fashionable and economical lifestyle. While the dimension of consideration of the purchase decision is the selection of products with detail in terms of quality and price; the choice of different brands has different quality characteristics of materials and models; complete store / location and friendly service; time of purchase without planned, make a purchase when looking at a good auction product; the number of purchases vary with the amount of purchase between Rs5,000-Rp200,000.

Author Biographies

Nurhanida Nurhanida, Universitas Tanjungpura

Program Studi Pendidikan Ekonomi

Witarsa Witarsa, Universitas Tanjungpura

Program Studi Pendidikan Ekonomi

Jumardi Budiman, Universitas Tanjungpura

Program Studi Pendidikan Ekonomi

Okianna Okianna, Universitas Tanjungpura

Program Studi Pendidikan Ekonomi

Heni Kuswanti, Universitas Tanjungpura

Program Studi Pendidikan Ekonomi

References

Ardana, F.N., Artanti, Y., 2022. Keputusan Pembelian Produk Fashion pada E-Commerce: Pengaruh Fashion Consciousness, Shopping Enjoyment, Nilai Konsumen. JURKAMI: Jurnal Pendidikan Ekonomi, 7 (1) DOI: 10.31932/jpe.v7i1.1549

Budiman, Jumardi. (2020). Perilaku Konsumen. Pontianak: Pustaka Rumah Aloy.

Dewi, Ni Made Indah Krisna, Ida Ayu Putu Widiati, I Nyoman Sutama (2020). Implikasi Penjualan Pakaian Bekas Impor Bagi Konsumen di Kota Denpasar. Jurnal Interpretasi Hukum, 1(1), 216-221. Diunduh di https://www.ejournal.warmadewa.ac.id/index.php/juinhum

Febriani, Nufian S & Wayan Weda Asmara Dewi. (2019). Perilaku Konsumen Di Era Digital. Malang: UB Press.

Juanim, Feiko Revoliady, & Muhammad Iqbal Baihaq (2023). Product Innovation, Lifestyle, Brand Reputation on Purchase Decision and Its Implications to Consumer Satisfaction. International Journal of Business Economics (IJBE), 4(2), 155-171, DOI: 10.30596/ijbe.v4i2.13705. Diunduh di http://jurnal.umsu.ac.id/index.php/ijbe

Julita & Rizky Aditya (2023). Lifestyle Analysis, Pocket Money and Financial Literacy on Consumtive Behavior. International Journal of Business Economics (IJBE), 4(2), 141-154, DOI: 10.30596/ijbe.v4i2.13764. Diunduh di https://jurnal.umsu.ac.id/index.php/ijbe/article/view/13764

Mardiyati & Hijrah Wahyudi (2022). Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Pakaian Bekas Impor Di Kotamadya Pontianak. Jurnal Ekonomi Integra,12(2), 258 – 266. Diunduh di https://journal.stieip.ac.id/index.php/iga/article/view/195/pdf

Marganingsih, A., Pelipa, E.D. 2019. Pengaruh Literasi Ekonomi Terhadap Perilaku Konsumtif Mahasiswa Stkip Persada Khatulistiwa Sintang. JURKAMI: Jurnal Pendidikan Ekonomi Volume 4, no 1, 2019

Maulidah, Fa’ziyah & Irma Russanti (2021). Faktor-faktor yang Mempengaruhi Minat Beli Konsumen terhadap Pakaian Bekas. e-Journal, 10(3), 62-68. Diunduh di https://ejournal.unesa.ac.id/index.php/jurnal-tata-busana/article/view/43200

Rorong, Gitania A, Lucky F. Tamengkel & Danny D.S Mukuan (2021). Pengaruh Harga dann Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas Import di Pasar Baru Langowan. Productivity, 2(3), 228-233. Diunduh di https://ejournal.unsrat.ac.id/index.php/productivity/article/view/34769

Setyawati, Rena Eka, Muinah Fadhilah & Ambar Lukitaningsih (2022). Analisis Kualitas Layanan dan Citra Merek Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian. Jurnal Pendidikan Ekonomi (JURKAMI), 7(3), DOI : 10.31932/jpe.v7i3.2075. Diunduh di http://jurnal.stkippersada.ac.id/jurnal/index.php/JPE

Soekarsono, Rame, Lukman Nul Hakim & Mawar Prihatin (2023). Analisis Perilaku Konsumen dalam Pembelian Pakaian Impor Bekas (Thrift) di Pasar Senen Jakarta Pusat. Jurnal Administrasi Bisnis, 3(2), 214-223. Diunduh di http://ojs.stiami.ac.id/index.php/JAMBIS

Sugiyono. 2022. Metode Penelitian Kualitatif. Bandung: Alfabeta CV.

Downloads

Published

2023-08-11

Issue

Section

Articles